A message from
Steve DeLay


The Ultimate Toolkit Company ….copy TBD

Unlimited online course membership:
get all of our ticket & Sponsorship content for one monthly membership

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SEPArate offerings

Ticket Strategy

From Group Sales to B2B and Inside Sales, we have your team covered with these online solutions.

Sponsorship Strategy

We now have a 5-week or 15-week course that will teach you key strategies to ramp up your Sponsorship revenues.

Digital Strategy

We use Facebook Ads to drive new leads, convert prospects and ultimately bolster your ticket sales revenue. Our digital ads strategy has proven results, providing both high-quality leads for your sales team or email marketing efforts and conversions direct from targeted campaigns.

Printed Materials

In addition to providing strategic consulting, digital advertising and email marketing services, we can assist your team by making sales calls. We put a ticket sales account executive, trained by The Ultimate Toolkit team, to work for you.

From strategy & tactics to in-depth training,
we will help your team increase ticket and sponsorship revenue.


Lexington County Blowfish

29X ROAS (Return on Ad Spend)

Macon Bacon

10X ROAS (Return on Ad Spend)

Florence Flamingos

9X ROAS (Return on Ad Spend)

About Us

Steve DeLay

Managing Partner

More than 30 years of experience in the sports industry as an executive, consultant and now team owner, Steve co-wrote The Ultimate Toolkit to Sell the Last Seat in the House with Jon Spoelstra, the industry standard for ticket sales strategy, tactics and training.

Brandon Raphael

Executive Vice President

With more than 20 years in the sports industry, Brandon is currently serving as the president of the Macon Bacon and co-owner, along with DeLay, of the Florence Flamingos. He has worked in major professional sports, minor league baseball and college athletics.

Michael Brinkman

Vice President, Sales

Michael has spent 20+ years in sports generating revenue on both the team and agency side. He worked with Steve while in Las Vegas and later worked for the Minnesota Wild before joining back up with The Ultimate Toolkit.

Need More Information?

We can schedule a call to discuss how we can assist your team in raising its revenue through ticket sales. Fill out the form below and we will be in touch soon.