Digital Ticket Sales Agency

A message from
Steve DeLay


The Ultimate Toolkit Company launched a digital ticket sales agency to help teams and colleges around the country increase ticket revenue through digital advertising and effective email marketing.  With more than 70 years of combined ticket sales experience from their top executives, The Ultimate Toolkit Company has a proven track record of increasing ticket package, group and single game revenues – not only with their own teams, the Macon Bacon and Florence Flamingos, but also a wide array of other teams.

The difference between The Ultimate Toolkit Company and a standard digital ad agency is we focus on selling tickets and generating revenue.

What We Offer

Ticket Strategy

Every team is different. Our goal is to identify what is unique to your team, organization and market. We also assist in strategizing ticket plans and products that can impact your revenue generation tactics. We focus on providing recommendations that drive revenue.


Digital Advertising

We use Facebook Ads to drive new leads, convert prospects and ultimately bolster your ticket sales revenue. Our digital ads strategy has proven results, providing both high-quality leads for your sales team or email marketing efforts and conversions direct from targeted campaigns.

Email Marketing

Our email marketing system works hand-in-hand with digital advertising. We will cultivate an email database and use storytelling messages to drive direct results to boost your ticket sales. Our engaging messages drives traffic and tangible results for you.

Sales Calls

In addition to providing strategic consulting, digital advertising and email marketing services, we can assist your team by making sales calls. We put a ticket sales account executive, trained by The Ultimate Toolkit team, to work for you.

We focus on selling tickets and generating revenue.

Case Studies

Lexington County Blowfish

29X ROAS (Return on Ad Spend)

Macon Bacon

10X ROAS (Return on Ad Spend)

Florence Flamingos

9X ROAS (Return on Ad Spend)

About Us

Steve DeLay

Managing Partner

More than 30 years of experience in the sports industry as an executive, consultant and now team owner, Steve co-wrote The Ultimate Toolkit to Sell the Last Seat in the House with Jon Spoelstra, the industry standard for ticket sales strategy, tactics and training.

Brandon Raphael

Executive Vice President

With more than 20 years in the sports industry, Brandon is currently serving as the president of the Macon Bacon and co-owner, along with DeLay, of the Florence Flamingos. He has worked in major professional sports, minor league baseball and college athletics.

Need More Information?

We can schedule a call to discuss how we can assist your team in raising its revenue through ticket sales. Fill out the form below and we will be in touch soon.