Join us for the National
Sports marketing CLUB

Learn how to increase ticket revenue to raise
your skill level and cut to the front of the line to get hired.

The Ultimate Toolkit is now offering an exclusive membership for college students in any grade level. You can pick training for Group Sales, B2B Ticket Sales or both. 

This program will provide valuable real-world insights into the Sports Industry.  Content will be new on a monthly basis.  This online training portion will help you jump to the front of the line for ticket sales positions as teams re-build their sales staffs for the coming season.

The training was created by Steve DeLay, co-author of “The Ultimate Toolkit to Sell the Last Seat in the House”.  Your training role play videos will be reviewed by Steve for direct feedback on your progress.  And, your best videos will be entered into The Ultimate Toolkit Job Board for our clients to view and potentially hire you. 

Next Session:

Registration is now open.  Enroll below to get started.


Monthly option

Selling tickets to businesses takes specific skills and training.  These skills are dramatically different from selling group tickets or selling to individual fans. 

This program teaches you how to get an appointment with any top-level executive, and how to make an effective face to face ticket sales presentation to that business executive.  That presentation includes what questions to ask, how to recommend the right product and successfully develop relationships to close the sales.  These are critical sales skills needed by ECHL teams across the country.

  • Monthly Zoom calls on a variety of topics
  • Private Clubhouse conversations
  • Direct connection to industry experts
  • Interview tips & tricks
  • Slack Community to share ideas & best practices
  • Stay for 1 year and receive either Group Sales Superstar or B2B Ticket Sales Superstar
  • Each month will auto pay, cancel anytime

Annual option

Group Sales Superstar is a proven training method to help you dramatically increase group sales to businesses, churches, schools and many other potential fans.

This program teaches you how to find the right group leader, what questions to ask, how to make the right recommendation, handle objections, make the sale and finally how to get the renewals and referrals along the way.


  • All items listed to the left for 12 months
  • Immediate access to Group Sales Superstar or B2B Ticket Sales Superstar (additional courses can be purchased)
  • Listing in The Ultimate Toolkit Job Board
  • Student Edition of The Ultimate Toolkit
  • Chapters from The Ultimate Toolkit

Recent Successes

  • Over 1,500 sales people have gone through the program since its inceptionLicensed by the ECHL, G-League, WNBA, International League, South Atlantic League and Eastern League.
  • Teams have seen a 30-50% increase in group sales
  • A salesperson in MiLB had a $32,000 sale one week after completing the course – a 107:1 return.

Teams Who've Used It