Foolproof training solutions for mILB
to increase ticket & sponsorship revenue

A message from
Steve DeLay for MiLB

You need tools to help you increase ticket sales. And, those tools need to be cost effective and easy to use for you and your staff. That’s what The Ultimate Toolkit’s suite of ticket sales strategy, tactics and training options provide.  Jon Spoelstra and I spent more than a decade driving the ticket and sponsorship strategy and tactics of some of the most successful minor league baseball teams ever, including the Dayton Dragons, Frisco RoughRiders, Oklahoma City RedHawks and Staten Island Yankees. The tools we can offer to you now are even better than the tools we had to create history. Take a look.

A Few Teams We Work With

Our Proven Solutions

Group Sales Superstar

Group Sales Superstar is a proven method to dramatically increase group sales. Our online training program will teach a salesperson how to find the right group leader, what questions to ask, how to make the right recommendation, handle objections, make the sale and finally how to get the renewals and referrals along the way.


B2B Ticket Sales Superstar

Selling tickets to businesses takes specific skills and training. This online program teaches a salesperson how to get an appointment with any top-level executive, how to make an effective ticket sales presentation, recommend the right product and successfully develop relationships across your community’s business landscape.

Inside Sales Superstar

Inbound and outbound calls to Joe Fan have their own unique approach. In these Modules, we will teach various strategies to help your Inside Sales team sell more tickets and overcome objections from your more casual fans.

Digital Ticket Sales Agency

Don’t believe you can do it yourself? We’ll do it for you. The Ultimate Toolkit Digital Ticket Sales agency is the only ad agency in the country that solely focuses on selling tickets. We have clients who have gotten nearly $30 ticket revenue for every $1 spent in advertising.

Sponsorships Strategy & Tactics Online

Our Mandalay teams set records for sponsorship sales in every market we were in. We’ve taken The Ultimate Toolkit – Sponsorships and turned them in to online classes to teach you exactly how you can maximize sponsorship revenue for your team in your market.

Candidate Screening

With the lack of candidates for your sales positions, it’s critical you make the right hire quickly. Our candidate screening tools help you “pre-train” your prospective hires so you can see them in action and gauge their skills and motivation – things you can’t see in an interview or on a resume.

In-Person Consulting

If you’re in need of a new set of eyes on your team’s ticket or sponsorship sales strategy, Steve does a limited amount of in-person consulting. Call him at 702-493-2661 to discuss your needs and the options.

Regional Boot Camps

We’re coordinating with MLB to host two day, in person regional group sales training seminars for minor league baseball ticket sales staffs, close by and cost effectively for your sales staff to participate in in-person sales training with Steve DeLay.

The Ultimate Toolkit

One of The Ultimate Toolkits (Tickets or Sponsorships) is being used by nearly 80 minor league teams. If you’re looking for new ideas and new strategies to dramatically ramp up your ticket sales, these can do it for you.